P&g company is China's largest daily consumer goods company, the greater China area sales of more than $two billion. Float soft, ShuFuJia, olay, suitable for treasure, tide's and Gillette brands in their respective product areas are at the leading market position.
In the Chinese market, the soap USES is "ShuFuJia", toothpaste use is "jiajie shi", stick with health is "protect comfortable treasure", shampoo have "float soft", "pan ting", "matt silk" and "the card, ruby," "embellish yan", "ShaXuan" brand. Washing powder has "the tide's", "wash good", "the xi flower", "potter", "century" 9 types of brands. Ask the world which company of does the brand the most, I'm afraid the procter &gamble belong. Many of the brand frequently attack,china scan strip and companies in the customer mind set up strength of the image.
P&g its tide again not be exposed to the standard. According to Shanghai released "washing powder comparison test results" show, "the tide's" pure white to stains natural fragrance no phosphorus detergent is eight brand of the 12 pieces in the sample QuWuLi not only mark product. For the results, insists that the qualified products will be the main reason for p&g to "enterprise implementation of international standard and national standards exist differences".
Earlier, 2005 tide's this product has also been refers to QuWuLi not national standard. To this, procter &gamble centralizes problems pointed to veer inspection standard. It is reported, at present our country washing powder product standards shall be voluntary national standards? D? DGB/T13171-2004 "washing powder", the enterprise can implement national standard, also may carry out on its own, formulate the enterprise standard and the enterprise standard only in the local technology supervision and inspection and quarantine for the record. "At present, p&g execution of the enterprise standard adopted international standard method, the selection principle of consumers in the everyday realities besmirch washed, and the national standard is compared with simulation device. Simulation and actual besmirch is different, the detection results have certain effect." price strip supplierTide's brand of foreign affairs manager GaoJiaSi explained. Although can not evaluate which standard is higher, but high said, the state encourages enterprises to develop greater than the industry standard enterprise standards, and p&g was washing powder standard has set up a file in the relevant departments for the record.
Current tide are divided into pure white and the whole effect two series, seven varieties, mainly to ZhongDiDuan market. In guangzhou major supermarkets 560 grams of tide's pure white price in around 3.5 yuan, the same specification and other brand products more than $6 or above in price. After people have questioned, "product main attack ZhongDiDuan market, some standard might not get national standards."
To this, p&g denied. "BiLang p&g products, this is no was found not the standard, it and tide's execution of determination is of the same standard enterprise." GaoJiaSi said, "two brands is mainly in the aroma, laundry complaisant spend on different."
Tide to be exposed to the substandard p&g said two countries have difference standard enterprise
Last Friday, Shanghai disappear is protected appoint issued a "washing powder comparison test results," says procter &gamble's "tide's" pure white to stains natural fragrance phosphorus detergent without the density of, can not reach the national standard. P&g "HanYuan", insists that the tide's "is qualified the standard product", and that the washing powder national standards of voluntary standards. It is reported, this is "the tide's" the second time that do not conform to the standard.
On the tide's "unqualified list
According to the test report, 12 kinds of washing powder samples, "tide's" pure white to stains natural fragrance no phosphorus detergent can not reach the density of of the national standard; And in the simulation experiments soiled, 13% of the washing powder more difficult to remove soy sauce and oily be soiled.
It is reported, this second comparison test samples are 12 by staff from Shanghai two large supermarket buy random, involving 8 manufacturing enterprise, including the mystery, the tide's, BiLang, white, clean the and so on. More experimental basis for voluntary national standard GB/T13171-2004 "washing powder". The results show, guangzhou p&g "tide's clean white natural fragrance soiled without phosphorus detergent" (net content: 560 g, batch number: 20070123 NJ), QuWuLi don't meet the national standards, the other 11 samples are accord with a standard to ask.
In fact, in June 2005, China cleaning products industry association announced that no quarter results of the phosphorus detergent showed, procter &gamble and hankel company production of respectively "tide's clean white phosphorus detergent soiled no" and "the day the washing powder" in QuWuLi index had no standards.
P&g said the two standards are different
P&g published a to tide's consumer letter says,price holder supplier "tide's various products include tide's pure white soiled fully comply with the relevant laws and regulations washing powder requirements for product quality, the product is qualified products not only standard. There is strict factory inspection, and have the national authoritative professional test facility, ensure regular testing listed product to achieve steady standards."
Tide's brand of foreign affairs GaoJiaSi manager said, tide's by national authoritative professional testing institutions "national cleaning products quality supervision and inspection center" inspection, product conforms to the standard requirement, comprehensive QuWuLi better than standard washing powder.
For the test results, p&g think, the enterprise standard and national standards in different ways. GaoJiaSi said, "difference, p&g enterprise standards in QuWuLi determination adopted international standard method, the selection principle of consumers in daily life often encounter the five kinds of actual besmirch washed contrast. And national standards used the simulation device three technology stain." He thinks, evaluation are largely influenced by measuring method influence.
Decontamination worst tide blowing bubbles
This two days, a broad consumer are familiar with the washing powder sank into the quality storm? D? D, according to media reports, Shanghai disappear is protected appoint issued last week to 12 famous brand washing powder for decontamination is the result of the test, according to the industry standard recommend in 12 be sampling observation of the famous brand, "tide's" decontamination ability is the worst. The news that a uproar caused by consumers. The size of the chengdu reporters yesterday on the supermarket survey found that although tide in question, but sales unaffected. P&g company and news media relations senior manager to accept our newspaper reporter to interview also made it clear that, because the product and no quality problem, so will not consider products under frame.
Shanghai disappear is protected appoint:
"The tide's" decontamination ability is the worst
May everyone to the tide of advertising and impression, advertisement phrase "a tide's didn't besmirch" be read today. And last week, Shanghai disappear is protected appoint release news said, according to industry in recommendation, to 12 famous brand for washing powder and comparative trials found that, "tide's" decontamination ability is the worst.
It is reported, Shanghai disappear is protected appoint is to entrust national light industrial spices cosmetics cleaning products quality supervision and inspection of the Shanghai detection, they to mystery, the tide's, BiLang, white and so on 12 mainstream brands to purify besmirch washing powder comparison experiments, the results showed that, clean banner "tide's" pure white to stains natural fragrance no phosphorus detergent (560 grams net content, batch number 20070123 NJ) the density of does not conform to the industry voluntary standards. The news a, not only caused the attention of consumer, also has caused the p&g's strong rally.
According to introducing, QuWuLi refers to the washing powder of certain concentration of carbon black grease cloth, and cloth, leather fat and protein of cloth of decontamination ability. Industry voluntary standards GB/T13171-2004 "washing powder" regulation washing powder QuWuLi should be more than BiaoZhunFen QuWuLi, and "tide's" pure white to stains natural fragrance no phosphorus detergent the density of less than BiaoZhunFen the density of.