In a June or may, after the wash in the supermarket shop sales into the annual peak, statistics only this two months can be occupied 25%-30% of annual sales. For highly loyalty of customers for the brand, the choice before this to raise prices, perhaps in this year performance table can fill out a more beautiful data.
Yesterday, reporters from century lianhua, China resources such as thousands of large supermarket chain understand, many brands of the product have or are washed brewing to raise prices, much oil of the sweaty bath in a summer shampoo to spend more money.
A number of wash protect product requirements raised the price
Early march, hangzhou several large supermarket commodity purchasing controller received p&g
From the aspects of price increase. "Focus on matt silk and ShaXuan two brand, a total of 78 single product." China resources of east China region of commodity purchasing revealed,shopping basket manufacturer requirements on April 1 finished before price increases, "but we east China district at present or maintaining the original price, implementation schedule according to the supermarket inventory and other fellow reaction and decide."
It is reported, p&g the increases average magnitude is in 10% 15%, among them, a 200 ml of matt silk shampoo original price from $18.5 to $21.4 will rise, or more than 15%.
Otherwise the supermarket has revealed, p&g and not this year of "leaders" commodity prices. "Earlier, unilever have improved the crest toothpaste, soap and early to rinse the price of the product." This personage explains, increases the crest toothpaste is relatively low prices, such as its salt white seriesShopping baskets, increase in 8%, 10%, and to moisturize, applicable to give priority to dozen of qiu dong season early products belong to off-season to raise prices, but soap series high range, from the 3, 4 yuan a rose to $5, and 6. Shanghai home and its products has also spread nightfall price news.
SanSiYue prices into practice?
"Matt silk in our store wash hair product to market share of more than 30%, and ShaXuan pricing is higher, the customer base price sensitivity of low." Century lianhua responsible for personal wash protect supplies the purchasing manager zhang thinks, at present the only a p&g may is the first letter of prices, in the test market reactions may also have other children in the next improve brand product price.
Last year almost the same time, unilever and p&g had sent prices notice, they have to alex soap, shampoo, bath dew and pond's is the skin care products, float soft family outfit, mysterious and gold spinning, etc to raise prices, on average by 5%-10% in pricing, and each time the factory price rise of the reason are nothing more than it is "raw material prices bring cost pressure".
"Domestic 'two barrels of oil price rise not only" fall of attachment degrees higher oil, the chemical product, it does exist certain cost pressure." An anonymous insiders, but in conformity with the choice before the season to raise prices, with domestic commodity market the oligarchs. According to not complete count, p&g, unilever, and made white, and love in the market, wash nonirritating could almost accounted for more than 80% market share.
"Even if prices, but the customer will pay the bill." The people think, p&g company and lianhua in busy season to raise prices, sales will not be on the market impact,data strip supplier will help to improve the annual sales performance.
However, an interesting phenomenon is, manufacturer side requirements, the price on one side and involved in the store sales promotion activity. Reporters noticed, China resources on April 18, by the sales promotion in the file, buy the clean banner matt silk, pan ting, float soft shampoo series products, full 40 yuan can set minus 5 yuan, discount close to discount.