Children bed is tasted price at not bottom, many ordinary families hard to bear, give the child's spending a rising tide lifts all boats, let consumers feel puzzled and helpless.
Adult home textile expensive, many people have become, but children's home textile prices high and why? Whether the price and the value unified? Dealers in order to solve this problem excuse seems to also has certain rationality.
Consumer voice: children bed items will put down the noble gesture?
In a Beijing carrefour supermarket, a set of common children bed is tasted three-piece price 239 yuan, and adult bed is tasted price is quite.
A pair of young couples in children bed is tasted before counters, "said the price of the product infant really makes the common economic conditions unbearable, a family quilt cover and pillow and pillowcase at least also need to 300 yuan, and we just to buy a set of children's apparel spent nearly yuan, and the expenditure of the children with the family's income increase is rising."
A in the real estate company is engaged in the sales job w lady said, "ever since the child, the home of consumer spending sudden increase, and to declare" deficit spending ",price strips appear nearly a month income of 3000 yuan to the end of the month is left."
When asked about children bed is tasted price reasons of high way, wei are the answer to this lady: "smart business according to the current" only children scan strips'increasingly present situation, caught the young family competitive, hope ChengFeng at a huge sum of money for women and children build sleep environment consumption psychology made a profit. If the from care for children's point of view, we are buying the bed is tasted, but worth questioning in children than adult home textile, home textile materials frugal, production is simple, this price is not really embodies the value of their own?"
Many young parents express the same don't understand: babies and infants thing price and value is run in opposite directions?
In fact, not only have the complain of low-income families, for those high income families, they also think that nowadays babies and infants thing is too expensive and difficult to accept.
These parents sent the complicity to common wishes-expensive products for children to put down the noble gesture when?
Dealers reason: the high price reflects high cost representation essence
Aiming at the infant industry prices, and whether there are questioning of the windfall profits.
Beijing red company responsible for the king of the children marketing manager, said: "in general, babies and infants thing profit margins at around 30%, such profits point can't say profits. Along with market competition intensified, babies and infants thing business will also become more and more difficult. Now most related products of the profit fell to below 30%, a few small scale of the company did not earn money, some even is on the verge of collapse. Say to make money, and some overseas famous brand does exist high profits, domestic brand better company profits are expensive but is what is profits, and still can't jump to conclusions."
A Beijing is responsible for the bed is tasted the marketing personnel said, "for children with bed is tasted, many people may think, children bed is tasted less simple in design, material, design, the price should be a single low just accord with the demand of the market, it really is a mistake."
According to information, children bed is tasted the use of cloth art also require the large quantities of the whole picture from the cloth of cutting down on, and not the "scraps from". Especially since the implementation of the new national textile standard, more exaltation children home textile products market access requirements, in the color fastness, formaldehyde, environmental authentication stipulation of fairly strict, virtually increased production cost of children's textiles.
On the other hand, children's products belong to the market price,china data strip there was not monopolistic conduct, the price directly in the light of the market and decide, the understandable.
Expert analysis: children's home textile still exists in the case of space
Industry experts say, children with home textile products will be in a very long period of time, and to keep the advantage of the case.
On the one hand depends on the change of modern new family idea, by the good sleep and food warming "original pursue" to the environmental health of "high needs". No doubt, have high added value of high-tech content children home textile products will be the new market demand.
On the other hand, at present our country children home textile manufacturers have not form the perfect market competition mechanism, some manufacturers still wandering in a mass times of low phase, not have the phenomenon of the JingXiao low price.
According to information, our domestic baby young supplies industry in just the start stage, lack of the industry leading enterprise, in all segments of the market of integrating of, is the only part of the company began to rise, the extension of the brand and the child to the establishment of the brand are preparing the and try to process.
Infant products market in China of foreign companies, still under foreign formula, can according to Chinese children's not physical and growth characteristics of infant home textile products development and, therefore, difficult to form independent's strong brand.
The personage inside course of study also think, children with home textile manufacturers, should from relative to national, state level to focus on the future of the infant's growth, cannot use consumer buying psychology, disregard social interests, and just economic interests. For infant products take high priced, although for the profits, but it is a short-sighted.
Believe in the near future, the price is rising children bed is tasted will put down the noble gesture toward unusual people, an economic and practical, moderate price of baby products market will be formed.