With fake continuously flood, involving intellectual property rights disputes more and more affected our country and international trade and cooperation. The means of counterfeit more and more is also smart and concealment, more big intellectual property rights protection of difficulty. In the final analysis, fake and tort flood, subversive is the effective market order. From the whole market for, it is invalid. In the long term, all participants are victims of the market. In recent years, international events involving more than a major fraud of the products are the "MadeinChina", no doubt,flip scan to the state's international image put on black. The participants in the economy of a country's economic law is the normal operation of the system and the development of basic premise. We all know that "to rich first road" the truth. What does not know, and legal system and the law of the participants in the sound is what the country that intangible "highway system". Admittedly, some bad enterprise legal consciousness, the laws of the indifference to ignore and western for hundreds of years to QiYaoZhi as the foundation of the national order form bright contrast. Order that is the economy "rules of the game" once were not follow, participants were driven into the savage is hard to avoid the trap of and violence.
New fraud means are endless
Fraudsters will more and more of the target the infringement of intellectual property rights of quality goods especially trademark, appearance design and utility model. To confuse consumers, fraudsters even national and international authentication marks also dare to concoct, such as national mandatory 3 C authentication and the European Union CE certification. Even the appearance of plagiarism have fraudsters quality goods, the registered in intellectual property office, drill the Patent Office of the design review don't do substantial gap. In comparison, the invention patent plagiarism is not easy. These appearance looks quite "high copy", and the quality of the fake fake trademark, unable to copy the folds of the core technology, the quality problem is palpable. Unsuspecting consumers buy fake thought is quality goods, someone to appeared quality problem to take to find quality goods business theory, to know the purchase is fake. Some and no apparent quality problem,china ticket stripping but the service life and quality goods compared greatly shorten, ordinary consumers may into things "in bad" don't know buy is fake.
Fraud to quality goods manufacturers, consumers and the whole country would do harm. Consumer is cheap to buy cheap knockoffs, not only their own interests are infringed, quality goods manufacturers to bring a lot of losses. In addition to counterfeit besides, fraudsters often still big between price war, the price a pressure pressed again, beyond their own affordable limit. Not only has the internal labor conflicts, foreign also disrupt the market order, and more and more quality goods manufacturers see their market share is eating into a little bit of fraudsters. When this occurs, the contradiction of the undesirable competition has sharpened the critical point, quality goods manufacturers innovation power also continue to be weakened and blow.
The phenomenon of the victims of the largest fraud is ordinary people and consumers. They take hard earned money had low price ZhiLie, the life is short of fake fake. Now, with the fraudsters pervasive, spread false range is shocking. Special involved in food, medicine, education, children's products, electrical and aviation, etc, the harm of fraud is even more shocking. Like 2008 is a national SanLu milk powder that years of continuous explode of JiaYaoAn, fraud scandal,china shopping basket college entrance examinations, academic fraud scandal in 2010, jiangsu of 210000 vaccine fraud scandal and the same year the exposure of the major airlines the national more than 200 pilot qualifications fraud event and so on are all cause of people public outrage.
Not only is the people suffered, and finally make the country suffer fraud. The spread of fraud on the normal their employment constitute a huge threat, it in the short term to middle forced a batch "polite" the employees of the unemployed. In addition, by fraudsters, create fake tax authentication marks, bad means to hold down costs. Worse, in recent years the international exposure time of fraud scandal all come from China, no doubt, to the image of China added a big burden.
Many large companies have rights fighting today on the enterprise development strategy, the focus means, is one of the involvement of the legal means. First through the entrusted to investigate and collect evidence, and then appeal court. At the same time for the infringement of intellectual property rights such as trademark, patent and copyright of invalid application has increased trend. Below, we from the point of view of the enterprise makes false rights case to talk about how the enterprise into civil rights and intellectual property rights.
Supermarket to reveal ark
At present, more and more of the fortress version is in commercial freezers filled with type in the supermarket. These appearance quite "high copy" freezers, its operation technical index is worrying, which caused food quality problem to the supermarket food safety and hygiene also buried the a lot of hidden trouble. Cheap generic freezers unable to meet the state technical index of the lowest temperature, refrigerated food was forced to free in temperature substandard fluctuating range. Food preservation period in no longer "fresh", texture and taste are sudden inferior. Even has FangZhiZhe in advertising claim it's product is energy-saving products, and in fact the energy consumption has far exceeded its flaunt Numbers. Besides many of the recent purchase yet to run a few weeks fortress freezers had exposed serious quality problem (see chart). After laboratory test and technical data contrast, reproductions and the test results are quality goods are suddenly tongue.
October 1, 2009, issued by the ministry of commerce of the national industry standard "supermarket shopping environment standard" officially implemented. The "standard" regulations,shopping basket supplier to ensure food safety and health, supermarket used in food storage and display of fresh frozen kind of equipment should be less than 18 degrees below zero at least. But the results showed, the stronghold version of the border near the supermarket freezers internal parts can't meet the prescribed the bottom line, but always wander in the 9 degrees centigrade below zero. This is a food safety and health and the key to the problem. As is known to all, consumers shopping in the supermarket of one of the main reasons is the supermarket can provide fresh food. "Fresh"--is consumer consistent pursuit of the goal. If "fresh" commitment can't get cash, consumer satisfaction levels drop, the supermarket reputation will sooner or later be negatively affected.
In energy consumption, supermarket fortress version also apparently can't and freezers against quality goods. Test results showed that in the same net volume conditions of fake freezers at least more than 25% of the power consumption quality goods. Just because a high energy consumption, the supermarket purchase and use the overall cost of ownership fake freezers (TotalCostofOwnership) was forced to rise--that is, energy consumption and purchase cost maintenance maintenance cost allocation to the sum of the cost of the product life cycle, the real cost of the fake freezers was significantly higher than the quality goods.
If quality goods and counterfeit brands use the same compressor, the cooling effect as well? This we also was tested. 25 ° C at room temperature and humidity 60% of the experiment environment, counterfeit freezers compressor keep 24 hours a day (= 100%) uninterrupted full load working status, and also the 24 hours of refrigeration compressor of quality goods freezers only 80% of the load, will provide 100% of the refrigeration effect--and 20% of refrigeration efficiency in the internal efficiency from reserves. In other words, when the supermarket of temperature, humidity higher more time, such as south China the rainy season and the summer, because of no efficiency compressor fake freezers reserves, the refrigeration equipment is to sell at a discount greatly effect. And quality goods design business based on decades of refrigeration technology accumulation, so can improve the overall refrigeration effect freezers.